Hello, I'm Ain
I am an early career Strategic Design Manager of Indian and Persian heritage, specialising in brand strategy, corporate communications, and behaviour change strategies, currently based in London. I see opportunity in complexity and harness it as a catalyst for innovation and transformation. By blending design management principles with creativity and strategic insight, I tackle systemic challenges to craft impactful solutions.
My work focuses on designing solutions that connect people, organisations, and the planet, with the goal of driving inclusive and resilient futures. I believe that great ideas are born from interdisciplinary thinking, and my approach is dedicated to reshaping the present to create sustainable, transformative change for the future. I am adept at bridging disciplines and exploring the interplay between human behaviour and organisational dynamics to deliver impactful, sustainable outcomes.
I collaborate closely with clients to develop and envision strategies that bring them closer to their goals and position them more competitively in their market. Offering an end-to-end view of the design process, I approach design research holistically to ensure that solutions are thoughtful, scalable, and impactful.
Passionate about health and wellness, social impact, and hospitality, I prioritise human experience at the heart of shaping sustainable solutions that create lasting change.
My areas of work include design thinking and design research - brand strategy(visioning and position) - behaviour change and - organisational culture transformation - systems thinking and sustainable futures - communication strategy and storytelling - facilitation and workshop development - market research and data analysis - stakeholder and client relationship management -project operations and delivery
Design Approach
My process is grounded in the Double Diamond framework, which emphasises that understanding the problem is just as crucial as crafting the solution. This shift in focus centres on uncovering insights that drive sustainable, innovative outcomes. With curiosity at the heart of my approach, I immerse myself in the context, untangle complex systems, and ask the right questions to uncover the underlying issues (Discover).
The clarity gained from discovery helps shape the core problem and identify the true needs of the project, ensuring solutions are flexible and adaptable in the long term (Define). By combining creativity with research-driven insight, I refine innovative, sustainable solutions tailored to the project’s goals (Develop). I ensure the final designs deliver measurable value, align deeply with the organisation’s mission, and create both impact and relevance (Deliver).